There is a really simple trick to dramatically improve your business.

Stop Chasing Shortcuts!

If Shortcuts really worked, they wouldn't really be Shortcuts...they'd just be the standard way of doing things.

And if you can't afford to do something properly the first time around...you definitely can't afford to have to go back and do it all again when the Shortcut doesn't work.

NB: Thanks to Seth Godin for the inspiration.

#shortcut #fasttrack #simplemethod #businesstricks