This Site Is Trying to Bring 'Snark Brevity' Into Media

How can the culture of the current news cycle—never ending and never positive—be tempered?

Jonathan Grella, the founder of JAG Public Affairs and Daily Malarkey, has some ideas.

"We really think that there is a place in the market for 'snark brevity,' as we call it. Like Axios coined the phrase, 'smart brevity,' and we do 'snark brevity,'" Grella said. "There's a lot of competition for people's attention nowadays. So, you've got to be quick and to the point and in order to get and keep people's attention, you have to be creative and clever. So, we bring those couple of things together."

"It's not terribly difficult to come up with inspirations for our daily email blast because there's just a deluge of malarkey out there that we can opine on and poke fun at," Grella adds. We also cover these stories:

The New York Supreme Court has suspended the law license of former New York mayor Rudy Giuliani, saying that the former mayor made “demonstrably false and misleading statements” when he was representing former President Donald Trump in his efforts to contest the 2020 presidential election. House Speaker Nancy Pelosi announced Thursday that House Democrats will soon create a special congressional committee to investigate the Jan. 6th capitol riot. A judge in Florida is halting a $4 billion relief program from the Biden administration for farmers that leaves out farmers who are white. 

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