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This South African is the VP of Marketing for Absolut Vodka and he gave us some tips about connecting with a generation Z audience...
In 2019 Charl Bassil was poached from Pernod Ricard SA, to head up global marketing for Absolut Vodka.
The guys caught up with Charl, and tried to get him to email them the Absolut vodka marketing strategy. He didn't.
He did, however, share amazing insight on how brands can connect with Gen Z and on the value of authenticity when you tell your brand's story.
He also talked about South African-ness and told us about his all time favourite South African brand. Spoiler alert, it's Nando's.
Connect with us:
Facebook: @veldskoen.shoes or @SOUTH AFRICAN-NESS ( it's our open group)
Instagram: @veldskoenshoes
website: veldskoen.com
Podcast hosts: Nick Dreyer, Nic Latouf, Ross Zondagh
Producer: Anna Greenfield
Theme song: Donovan Copley
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By Veldskoen PodcastIn 2019 Charl Bassil was poached from Pernod Ricard SA, to head up global marketing for Absolut Vodka.
The guys caught up with Charl, and tried to get him to email them the Absolut vodka marketing strategy. He didn't.
He did, however, share amazing insight on how brands can connect with Gen Z and on the value of authenticity when you tell your brand's story.
He also talked about South African-ness and told us about his all time favourite South African brand. Spoiler alert, it's Nando's.
Connect with us:
Facebook: @veldskoen.shoes or @SOUTH AFRICAN-NESS ( it's our open group)
Instagram: @veldskoenshoes
website: veldskoen.com
Podcast hosts: Nick Dreyer, Nic Latouf, Ross Zondagh
Producer: Anna Greenfield
Theme song: Donovan Copley