You know, sometimes it’s really hard to make a topic relatable. Some topics are just not interesting to most people. Today’s discussion is one of 'em… insurance.  

A long time ago, when I was first learning the business, I was taught that “facts tell, stories sell!”.

Meaning, if you want to explain a topic to folks, and have it be relatable, you have to tell it in a story. People are far more drawn in by stories, than they are by pie charts and graphs. 

So...on today’s episode of the “Investment Property Income” podcast, Geoff shares a story that’s very personal to him. Not only does it explain the importance of insurance, but also gives us a relatable, real world example of how it can help people in times of hardship. You don’t want to miss this one. 

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