With Día del Taquero coming up, I wanted to get personal for a minute. This day isn't just about finding the best al pastor or hitting up your favorite stand—for me, it's about my dad. My dad passed away on May 12th, 2020. I was already doing things to honor him while he was here, but after he died, something clicked. I realized that the profession of being a taquero doesn't get the respect it actually deserves. He never sat me down and told me to go on a mission for him, but I felt it. I felt like his legacy, and the legacy of people just like him, needed to be said out loud. What we're talking about:

• The 4:00 AM Reality: It's not just about the food; it's about the grind. It's the people waking up before the sun to prep. It's the moms who get the truck ready, get the kids to school, and then go work a double shift.
• The "Invisible" Hustle: For too long, people have looked at taqueros, gardeners, or housekeepers through a narrow lens. I want to challenge that.
• The Silicon Valley Connection: The hustle doesn't stop at the taco stand. Today, the children of those taqueros are in executive positions and working in tech hubs like Silicon Valley. That drive was passed down from the stand to the boardroom.

This episode is for my dad, and for every person behind the counter who worked so their kids could be anywhere they wanted to be. Thanks for listening. If you have a story about your own family's hustle, I'd love to hear it.

🎯 Takeaway

Día de Taquero isn't about going viral. It's not about creators, brands, or platforms.

It's about showing up.

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You can still find me on:

· Instagram (12k followers)

· TikTok (29K followers)

· Facebook (25k followers)

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