The TikTok Shop Performance Score is how TikTok decides whether your shop deserves distribution. If your score drops, TikTok won’t notify you — it will quietly throttle your reach, resulting in fewer impressions, slower sales, and stalled growth.

In this video, I break down exactly how the TikTok Shop Performance Score works, how it’s calculated, and how it directly impacts distribution, shop badges, and visibility. We cover the three core pillars TikTok evaluates: Product Satisfaction, Fulfillment & Logistics, and Customer Service — including how each one is weighted and where most sellers get dinged.

I walk through Seller Center step-by-step, showing you where to find your score, how to read each metric, and the specific thresholds TikTok expects (refunds, late dispatch, valid tracking, on-time delivery, and response handling). I also explain why Fulfilled by TikTok (FPT) can reduce fulfillment-related risk, how small customer service mistakes silently hurt your score, and why you must always be the last responder in customer conversations.

We also cover shop tiers and badges (Regular, Silver Star, Gold Star), how violations affect your record, and why assigning a dedicated Shop Ops / Account Health owner is one of the highest-ROI moves for scaling on TikTok Shop.

By the end of this video, you’ll understand how to protect your distribution, avoid silent throttling, and keep your Performance Score above the danger zone — so TikTok continues pushing your products instead of suppressing them.

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