This Week In Ad Tech Headlines (June 18th - 22nd)

Instagram hits 1 billion monthly users, up from 800M in September

Instagram’s meteoric rise continues, dwarfing the stagnant growth rates of Snapchat and Facebook. Today Instagram announced that it has reached 1 billion monthly active users, after passing 800 million in September 2017 with 500 million daily users.

- IGTV, the longer-form video hub it’s launching for creators.

Facebook is Putting Autoplay Video Ads Inside Messenger

Facebook found a new place to sell video ads: Inside Messenger, where some users will start to see autoplay video ads appear in their inbox right next to messages from friends and family.

Facebook Groups may soon charge monthly subscription fees for access

Facebook will now let group administrators start charging $4.99 to $29.99 a month for exclusive membership in certain groups, the company announced today in a blog post. Parenting, cooking, and home cleaning groups will be the first ones to get the new feature as part of an early test.

“While in the past, Facebook groups have always been free, charging for a membership might heighten the sense of exclusivity and make a group feel more special to be in. A paywall may also just drive more people away.”

New AdWords Tools to Test & Measure Creative Clements of YouTube Video Ads

YouTube's new creative suite -- which includes Video Experiments, Video Creative Analytics, YouTube Director Mix and Video Ad Sequencing -- is still in beta.

Pinterest Expands Marketing Partners with Creative Specialty

We’re announcing a new kind of Pinterest Marketing Partner that will make it easier and more efficient for brands to create great Pins.

Twitter Media: A New Home for Publishers on Twitter

We’re excited to announce the launch of Twitter Media, a new website for publishers to learn how to get the most out of Twitter. Twitter Media allows us to scale our team’s work by giving content publishers a resource that’s both inspirational and practical.

UPDATE: AdWords is Changing to the New UI Starting on July 10th

Starting in July, the new AdWords experience will replace the previous one. You’ll no longer be able to switch between the two in your account or any new accounts you create

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