TikTok: The renegade, devious lick, manifestation tactics. Though TikTok is (in)famous for its explosive amplification of obscure fads, little is known about how the company actually works. Valued at  just below 80 billion dollars, TikTok is the most valuable private company in the world. To find out more about the business model and technological innovation that has fueled TikTok’s meteoric rise to the top of the social media charts, listen to Episode 2 of TWIB.