This Week in Business

By The Wharton School

Bringing together top leaders, innovators and renowned faculty from the Wharton School of the University of Pennsylvania discussing topics that matter to consumers and the business world.

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FAQs about This Week in Business:

How many episodes does This Week in Business have?

The podcast currently has 2,006 episodes available.

This Week in Business episodes:

March 06, 2026 The Decline of the Cover Letter in the AI Era
Judd Kessler, Professor of Business Economics and Public Policy at the Wharton School and author of Lucky by Design, explains how artificial intelligence is eroding the signaling power of cover letters and elevating the importance of recommendations, networking, and real-world connections in the labor market.
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12min
March 04, 2026 From Hype to Impact: AI Reshapes Enterprise Software
Stefano Puntoni, Marketing Professor at the Wharton School and Co-Director of the Wharton Human-AI Research Program, explains how artificial intelligence is pressuring SaaS margins, lowering barriers to entry, reshaping pricing models, and marking a potential inflection point for enterprise software markets.

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14min
February 27, 2026 Fed Leadership, Rate Cuts, and Geopolitical Risks Ahead
Jeremy Siegel, Professor Emeritus of Finance at the Wharton School and Senior Economist at Wisdom Tree, analyzes the Supreme Court’s ruling on tariffs, the market’s resilience amid policy uncertainty, the potential impact of Kevin Warsh as Fed chair, and how geopolitical tensions with Iran could influence interest rates and economic growth.
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11min
February 25, 2026 Understanding Crypto Sentiment and Market Signals
Dave Reibstein, Professor of Marketing at the Wharton School, explains how the school’s Cryptocurrency Confidence Index tracks U.S. consumer sentiment, explores links between confidence and price volatility, and examines the role of regulation and public perception in shaping the future of digital assets.
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12min
February 20, 2026 How Geopolitics Is Hitting Local Gas Stations
Serguei Netessine, Wharton Professor of Operations, Information and Decisions, discusses how U.S. sanctions on Lukoil are disrupting franchise agreements, banking relationships, and customer perceptions for locally operated gas stations in New York, New Jersey, and Pennsylvania.
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13min
February 18, 2026 Why Hiring Has Slowed Without Mass Layoffs
Peter Cappelli, Professor of Management and Director of the Center for Human Resources at The Wharton School, examines the cooling in white-collar job openings, the impact of investor-driven cost cutting, the concept of “AI washing,” and why economic uncertainty is keeping companies cautious about expanding their workforce.

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13min
February 13, 2026 Stablecoins Explained: Bridging Digital Assets and Traditional Finance
Kevin Werbach, Wharton Professor of Legal Studies and Business Ethics, discusses the Stablecoin Toolkit and how clearer definitions, regulatory frameworks, and emerging use cases could position stablecoins as a bridge between digital assets and the traditional financial system.

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11min
February 11, 2026 Super Bowl Advertising Trends, Creative Strategy, and Brand Competition
Dr. Americus Reed, II, Wharton Professor of Marketing, breaks down the strengths, themes, and competitive dynamics of this year’s Super Bowl ads, including the role of nostalgia, humor, artificial intelligence, and long-term brand storytelling.
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13min
February 06, 2026 The Economic Reality Behind Billionaires Taxes and State Budgets
Kent Smetters, Faculty Director of the Penn Wharton Budget Model and Professor of Business Economics and Public Policy at the Wharton School, analyzes the origins of billionaire and wealth taxes, explains why they consistently underperform revenue expectations, and explores their economic distortions at both the state and national level.
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11min
February 04, 2026 How Advertising Could Reshape ChatGPT and Digital Marketing
Stefano Puntoni, Wharton Professor of Marketing and Co-Director of the Wharton Human-AI Research Program, discusses OpenAI’s move toward advertising, its implications for monetization, consumer experience, and the future of digital advertising.
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13min

FAQs about This Week in Business:

How many episodes does This Week in Business have?

The podcast currently has 2,006 episodes available.

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