Welcome back to a much healthier episode of the Southern Fried eCommerce podcast! This week, Co-Hosts Jay and Emily are back in action and ready to discuss the latest eCommerce articles despite the fact that Jay had a bit of car trouble this week... 

We begin the podcast by discussing Jay's favorite brand, Barbie and how they've partnered with Forever 21 to launch a new metaverse experience. After discussing the inevitability of this movement, we move onto discussing values-driven consumers and how some customers are more interested in a company's values over pricing. We then have a first on the podcast and discuss an EYStudios article and how Target+ is the next big step on a business' omnichannel journey. Finally, we go back to the virtual try-on world and discuss that further. Is it just a fad or is this the next big step for businesses? 

Here is a rundown of our most recent blog posts at EYStudios. These are: 

• Maintaining Your eCommerce Brand During Uncertain Times
• 8 Ways To Engage Your Online Customers

Here are the articles we discuss this week: 

• Forever 21, Barbie launch summer collection available in the metaverse by Tatiana Walk-Morris
• What do values-driven consumers care about? by Dave Frankland
• Target+: What you need to know about BigCommerce’s Beta Program by Jess Richmond
• Amazon launches virtual try-on for shoes by Dani James

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