Hey y'all! Welcome back to another episode of the Southern Fried eCommerce podcast! This week, Emily left to host the show solo which means the Marketing Department is taking over the podcast! Along with our host, Jessica Richmond, our Content Specialist along with Mara Lewellyn, our new Digital Marketing Coordinator join the podcast to give their expertise. Together, they review the latest topics of the week and do a roundtable discussion of those eCommerce articles with their own marketing spin. 

This week, after a healthy discussion of their love of Pride and Prejudice, the group once again covers the metaverse and its draw for big businesses. They dive deep into the longevity of it and the future of marketing with the rise of Generation Alpha. Next, the team discusses Instagram's new ability for all users to take products. Is this a new feature that can easily be exploited by online trolls? Or are their ways small businesses can combat this for the betterment of their business? Finally, the group discuss the rise of people venturing outdoors and how businesses should craft their marketing strategy accordingly.

The articles included: 

• Last year, Nike embraced the metaverse. How’s that paying off? by James Hale
  • https://www.tubefilter.com/2022/03/23/nike-metaverse-nfts-nikeland-users/
• All Instagram Users in US Can Now Create Product Tags by David Cohen
  • https://www.adweek.com/social-marketing/all-instagram-users-in-us-can-now-create-product-tags/
• L.L. Bean sales spiked 14% last year as more consumers played outdoors by
  Daphne Howland
• https://www.retaildive.com/news/ll-bean-sales-spiked-14-last-year-as-more-consumers-played-outdoors/620714/

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