Host Bradley Metrock discusses the voice-first news of the week with guests Greg Hedges (RAIN Agency) and Ian Utile (co-founder, VoiceFirst.TV). Stories include a discussion of the current state of Alexa vs. Google Assistant, Apple's services event earlier in the week, Google Assistant in the operating room, and the importance of sonic branding to an overall voice strategy. This Week In Voice is part of the VoiceFirst.FM podcast network.