Welcome to the latest episode of Empire Builders! Today, Tommy Yionoulis is thrilled to introduce our guest, Allison Welch, CEO and founder of As You Wish Lifestyle. In this episode, Allison shares her journey of creating an on-demand personal assistant and event planning company, navigating through the challenges of starting a business, and expanding into franchising.

Key Points Discussed:Introduction to Allison Welch:

• Allison's background and journey from being a personal assistant and event coordinator to founding As You Wish Lifestyle.
• The concept behind As You Wish Lifestyle: providing a la carte personal assistant and event planning services for busy families, executives, and athletes.

The Services Offered by As You Wish Lifestyle:

• Types of requests they handle, from moving assistance to organizing closets, running errands, and holiday preparations.
• The personalized touch and commitment to high-quality service that sets them apart from generic app-based services.

Expansion and Franchising:

• The decision to franchise As You Wish Lifestyle and the steps taken to develop the franchise model.
• Current franchise locations and plans for future expansion into major cities across the United States.
• The importance of finding the right franchisees and ensuring they have the tools and support needed for success.

Challenges and Overcoming Them:

• Initial challenges faced when starting the business during a recession and the importance of word-of-mouth referrals.
• Ongoing challenges in finding the right team members who share the company’s values and dedication to confidentiality and excellence.

War Stories and Lessons Learned:

• Allison shares a challenging experience with a moving truck accident and the importance of having reliable vendors and a positive attitude.
• The significance of maintaining high standards and a personalized approach to client service.

Future Plans:

• Goals for expanding the franchise to 45 units in the next five years.
• The role of personalized service and strong client relationships in the company's success.

Closing Thoughts:

• The importance of reducing stress and improving quality of life through personalized assistant services.
• Encouragement for listeners to consider the benefits of using As You Wish Lifestyle for their personal and event planning needs.

Thank you for joining us at Empire Builders! Stay tuned for more inspiring stories and insights from entrepreneurs building their empires.

Links And Resources:

• As You Wish Lifestyle
• Allison Welch on LinkedIn

• Tommy Yionoulis on Linkedin
• OpsAnalitica

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