This week we chat with Allison Dollar, The Groovy ITV Chick. Allison is CEO and co-founder of the Interactive Television Alliance, a trade association comprised of leading corporations in advanced digital television whose members span advertising, programming, technology and distribution. She sits at the center of the swirl between content creators, technology companies, advertisers and distributors. Her knowledge of all the pieces of the puzzle have made her a sought after advisor for anyone doing anything in tv tech.