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This week we chat with Chris Pizzurro, the TV Ad Tech Man. Chris is the Head of Business Development, Sales & Marketing at Canoe Ventures; an advertising technology company dedicated to providing software and services to national television programming networks and was founded by Comcast, Cox, Time Warner Cable, and Brighthouse Networks. Chris is focused on delivering dynamically inserted advertising to national tv networks; combining the power of broadcast television advertising with the targeting of digital platforms. It sounds complex and it is but Chris and Canoe Ventures are hard at work to make it happen. Their sitting on top of great data around behaviors in Video On Demand and how people are watching ads. He’s actively driving synergies among all the companies in the TV advertising ecosystem. It’s pretty powerful stuff and always cutting edge. Join us for a conversation with Chris Pizzurro, the TV Ad Tech Man and the TechCat for insights into the future of television ad
By Lori H. Schwartz4
22 ratings
This week we chat with Chris Pizzurro, the TV Ad Tech Man. Chris is the Head of Business Development, Sales & Marketing at Canoe Ventures; an advertising technology company dedicated to providing software and services to national television programming networks and was founded by Comcast, Cox, Time Warner Cable, and Brighthouse Networks. Chris is focused on delivering dynamically inserted advertising to national tv networks; combining the power of broadcast television advertising with the targeting of digital platforms. It sounds complex and it is but Chris and Canoe Ventures are hard at work to make it happen. Their sitting on top of great data around behaviors in Video On Demand and how people are watching ads. He’s actively driving synergies among all the companies in the TV advertising ecosystem. It’s pretty powerful stuff and always cutting edge. Join us for a conversation with Chris Pizzurro, the TV Ad Tech Man and the TechCat for insights into the future of television ad