On this week's Tech Cat Show we get a little deeper into the startup life with Pieter Oonk, The TVSync Man. Pieter is the co-founder of TVadSync, a TV tech start up that focuses on placing contextual ads on second screen devices through content recognition software: so while you're watching tv, relevant content will come up on your mobile device. It's very smart stuff and TVadSync has been selected for a number of startup competitions including NAB's Sprockit program and Unilever's Foundry. Both programs have put TvadSync, a Dublin based company, in front of major US corporations and brands to explore working together. Pieter will share with us the challenges and exciting aspects of building a global company as well as where the future of tv tech may go. You'll learn alot about what it takes to succeed in running a startup on this week's Tech Cat Show with Pieter Oonk, the TVSync Man.