#43: There are many factors that can make your rebrand a success or failure. One of the biggest factors is how a company carries over the earned brand equity from the last brand into the revised brand. Jump in with us in this conversation while we discuss key problems the biggest companies faced this year, and how they solved them.

Intro

00:30 Pepsi

5:05 Nokia

9:10 Minutemaid

12:40 Twitter to X

18:40 HBO MAX to MAX

23:10 Takeaways for your brand

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