00:00 Who is Rene Ritchie?

01:29 How Social Media Changed YouTube Forever

07:06 Why YouTube & Netflix Are Looking The Same

09:17 Beastification vs Storytelling

10:36 Hayden Cutting MrBeast's "Blind Video"

11:23 Use Riverside

12:37 Why Do We Blame "The Algorithm"?

14:48 How To Find Your Audience

17:36 Same Audience = Same Channel

19:56 Why Subscribers Don't Matter Anymore

23:28 How To Make A "YouTube Cliffhanger"

27:53 Why Your YouTube Experiments Don't Work

33:08 Why MrBeast Delivers on "Clickbait"

Host: @HillierSmith  @JordanOrme 

Guest: @ReneRitchie

Editor: https://twitter.com/ScottLeist

Intro Editor: @LiamBedford

Executive Producer: Vishnu Vallabhaneni

Producer: @AshleyJWoods

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Additional music thanks to AllttA

Optimum by AllttA: https://open.spotify.com/track/3cKill...

Taller than All of Them by AllttA: https://open.spotify.com/track/3JZJW4...

Ever wonder why your videos on YouTube don't pop the way you want them to? There's a reason for that, and it's probably not your video. Rene Ritchie is YouTube's newest "Creator Liaison" and he spends his entire day thinking about how to help creators hack the YouTube Algorithm. In this episode, Rene dishes out some incredible advice on how to package your videos to achieve better retention, more views, and ultimately attract the audience you want to have.

Check out Rene Ritchie's channel

/reneritchie