In this Beyond the Deal mini-sode, Applitools Co-Founder and CTO, Adam Carmi, and CEO, Alex Berry, speak with Thoma Bravo Partner, Carl Press, about the evolution of Applitools from its early days to a leader in AI-enabled test automation. Adam discusses the initial problem he and co-founder Moshe Milman sought to solve and Alex shares his perspective as CEO and how he embraces the founders’ vision.

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Hear the story behind Thoma Bravo’s investment in Applitools with Partner Carl Press in conversation with Alex Berry, CEO of Applitools, and Adam Carmi, Co-Founder and CTO of Applitools. The company’s all-in-one, AI-powered testing platform revolutionizes the way businesses approach quality assurance and test automation. Carl, Alex and Adam discuss the evolution of the business, the market trends driving the adoption of AI in application testing, and why thousands of companies worldwide trust Applitools’ technology to elevate their testing processes and improve digital experiences for their customers.

For more information on Thoma Bravo's Behind the Deal, visit https://www.thomabravo.com/behindthedeal

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In this Beyond the Deal mini-sode, former Mailgun CEO and CTO, Will Conway and Josh Odom, join Thoma Bravo Partner Hudson Smith to share their experiences of leading a growing technology company starting as college friends turned business partners. They highlight the critical role of a strong, supportive team culture, how their friendship strategically plays to their individual talents and strengths, and how that impacted the business. 

For more information on Thoma Bravo's Behind the Deal, visit https://www.thomabravo.com/behindthedeal

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Mailgun enables over 150,000 companies to send, track, test, and optimize more than 250 billion emails per year effortlessly for marketing and business communication to their customers. Thoma Bravo Partner Hudson Smith sits down on Behind the Deal with former Mailgun CEO Will Conway and CTO Josh Odom as they dive into Mailgun’s journey from a spin out from Rackspace to a leading email delivery service for businesses around the world.

For more information on Thoma Bravo's Behind the Deal, visit https://www.thomabravo.com/behindthedeal

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In a special episode of Behind the Deal live from Miami at Thoma Bravo’s Annual Meeting in March 2025, Thoma Bravo Managing Partner Seth Boro welcomes two prominent leaders in the cybersecurity industry: Jill Popelka, CEO of Darktrace, and Joe Levy, CEO of Sophos. Cybersecurity has been a focus of Thoma Bravo's investment strategy since 2008, driven by the growing complexities of an increasingly digital world. Jill Popelka shares a perspective on Darktrace's pioneering use of AI in cybersecurity and the evolution of AI-driven software. Joe Levy of Sophos provides insights on scaling cybersecurity solutions and the future of the industry. Together, the leaders shared insights on how their companies are leading the cyber industry to protect their customers from advanced zero-day cyber threats.

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In this Beyond the Deal mini-sode, Todd Dauchy, CEO of SMA Technologies, speaks with Thoma Bravo Partner, Adam Solomon, about how he’s navigated his career with the lessons he learned from chess. He also details his focus on strategic thinking, anticipating future trends in the market, and building strong interpersonal relationships within the company. 

For more information on Thoma Bravo's Behind the Deal, visit https://www.thomabravo.com/behindthedeal

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Hear the story behind Thoma Bravo’s acquisition of SMA Technologies with Thoma Bravo Partner Adam Solomon and CEO of SMA Technologies, Todd Dauchy. SMA Technologies provides workload automation and orchestration software solutions for banks, credit unions, and other financial services businesses. Adam and Todd discuss how they transformed a “sleepy” business into a high-performing company by focusing on people, customers, and their flagship product to achieve growth while boosting profitability.

For more information on Thoma Bravo's Behind the Deal, visit https://www.thomabravo.com/behindthedeal

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In this featured episode, we’re excited to share a conversation from Best But Never Final, featuring Thoma Bravo Partner Carl Press and Kevin MacDonald, CEO of Thoma Bravo portfolio company Bluesight. Listen to them share a behind-the-scenes look at scaling a software company from a bootstrap startup to a private equity-backed category leader. They discuss the importance of alignment between CEOs and private equity partners, integrating acquisitions, and managing growth with clarity and focus.

For more information on Thoma Bravo's Behind the Deal, visit https://www.thomabravo.com/behindthedeal

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Listen to Best But Never Final: https://bestbutneverfinal.buzzsprout.com

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In this Beyond the Deal mini-sode, Thoma Bravo Partner Irina Hemmers and EQS Group Founder and CEO Achim Weick discuss the crucial role of culture in EQS Group's journey.  Achim shares his experience founding a company culture centered on trust. Hear how his focus has driven EQS Group's success as a leading European software company and some lessons he’s learned along the way.

For more information on Thoma Bravo's Behind the Deal, visit https://www.thomabravo.com/behindthedeal

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Hear Thoma Bravo Partner Irina Hemmers and Achim Weick, Founder and CEO of EQS Group, dive into the details behind the acquisition of EQS Group. In this episode, they discuss EQS Group's journey of becoming a leading GRC (Governance, Risk, and Compliance) software provider. Achim Weick shares his story of founding the company, why EQS Group chose private equity after 20 years, and how EQS Group is helping its customers find solutions for key regulations. Irina and Achim explain how Thoma Bravo and EQS Group aligned in their vision to scale the business into a global industry leader.

For more information on Thoma Bravo's Behind the Deal, visit https://www.thomabravo.com/behindthedeal

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Visit EQS Group's website: https://www.eqs.com/

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