Thomas Bertelsen is the Co-founder and Managing Partner of AI Media planning platform Blackwood Seven, and James Procter is the Founder and Creative Director of the data-led agency One Small Step Collective. They discuss the role of data in planning and predicting media performance and providing a measurement of performance and accountability to delivering results, speculating that the way to connect media and creative concept is data.

https://www.trinityp3.com/2019/12/data-ai-informed-advertising/