Comms for Good

Thomas Coombes: You can change awareness through hope

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In this episode of Comms for Good, I speak to Thomas Coombes about his influence in pioneering the hope-based communications approach. We delve into:

  • The purpose of hope in an increasingly worrying political landscape
  • The challenges of conveying urgency while remaining optimistic
  • How to overcome and subvert the obstacles of a social media system which rewards negativity and sensationalism

    • Thomas is a global communications strategist who has spent 15 years working in political communications for Amnesty International, Transparency International, the European Commission, and global PR firm Hill & Knowlton. Check out the hope-based comms website and follow Thomas on LinkedIn.

    To keep up with Comms for Good, follow me on LinkedIn and Twitter!

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    Comms for GoodBy Kenza Essalama