AI50

Thomas Sanders - How Should Senior Living Marketers Use Photos of Older Adults on Social Media?


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Thomas Sanders is a photographer who shoots for a wide variety of clients, from Esquire magazine to senior living communities. A professor of photography at the Savannah College of Art and Design, Sanders is also the author of two photography books, "The Last Good War: The Faces and Voices of  WWII” was published by Welcome Books in 2010.

As the winner of the 2010 Foreword Reviews' Book of the Year Award for Editor's Choice Nonfiction as well as a selection of The History Book Club and The Military Book Club, this collection of portraits was called “meticulously rendered and brilliantly lit” by the Chicago Tribune. In 2020, Sanders published his second book, “Vietnam War Portraits: The Faces and Voices.”


Topics of Discussion:

  • Overview on my journey of doing films and photo shoots for senior living companies
  • How to represent seniors in marketing: Some companies want realistic residents and some want seniors that are younger than their resident age demographic
  • Photos and films for baby boomers are going to become more modern and hip, how do boomers want to be perceived?
  • How to pick senior stock photos?
  • A few tips on how employees can take good social media photos of residents


Thomas' Links:

LinkedIn: https://www.linkedin.com/in/tom-sanders-b372b1139/
SLP Senior Living Photography: https://www.linkedin.com/in/tom-sanders-b372b1139/
Senior Stock Photos: https://seniorstockphotos.com/

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AI50By Hanh Brown

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