Transforming Go-To-Market strategy to support a recurring revenue business model is not something that can be achieved overnight by existing business leaders alone. To ensure success, you need a dedicated leader, team and function whose primary role and responsibility is leading this extensive transformation. But, employing a team is just the beginning. A successful GTM transformation needs to be a multi-function endeavor with constant engagement and contribution from all of your business functions. Only then will you be able to drive an impactful transformation that permeates your company as an organization-wide initiative.

In this episode, host Ross Fulton chats with Biju Bhaskar, Global Head of GTM Transformation at Thomson Reuters, for his expertise on how to lead and execute a successful company-wide GTM transformation and showcase its business impact to garner enthusiastic buy-in from executive leaders.