Entrepreneurs Can Change the World. Thomson & Scott Founder Amanda Thomson Shares Her Success Story

Here we have another article from the "Perfect Pitch Show" where Brandon Burns, Head of Community - Runway Virtual, interviews small business founders / entrepreneurs about the secret sauce to their successful start-up journey.

Today's society is obsessed with what we're eating and what we're putting in our bodies, aiming to be fit and healthy but many of us love a drink from time to time. We don't, however, stop to look at what's in our bottles of wine, do we?

Amanda Thomson is the CEO and Founder of Thomson & Scott, has made it her goal to be truthful about what is in her wine and most importantly, make it organic and sustainable. Recently, Amanda has taken a step further and created the first organic, vegan and alcohol-free sparkling wine "Noughty". She has achieved incredible feats in the wine industry and has opened up to us about her plan to take her brand further, aiming for a partnership to bring it here to Australia! Amanda is passionate about delivering the truth and being completely transparent about what goes into a bottle of her wine and hopes that more brands will make the switch and produce organic wine.

To our regional Victorians, we hope Amanda's story will motivate you and prove that entrepreneurs can change the world. Her dream is to impact the world, inspiring and changing the industry to a more sustainable system and bringing back the beauty of wine.

Transparency and Sustainability with Thomson & Scott

Amanda wanted to party but wanted to feel good in the morning, but the wine industry had taken a bad turn. We are unaware of what goes into a bottle of wine, and part of it is because there isn't any proper labelling on most bottles. We're unaware of how much sugar goes into a bottle, how many harmful chemicals we're ingesting when we're trying to have a fun night or a casual drink. This is something Amanda wants to change and therefore she stressed the importance of transparency with her brand.

In 2020 industries such as fast fashion are ruining the economy and more importantly, they're not sustainable. Unbeknown to most wine drinkers, is that the champagne and wine industry has taken the same term and faded out the traditional methods of making wine. Amanda's always said she wants to "drink beautifully or not drink at all" at her brand is the definition of beautiful drinking, returning to these old means of producing wine to create an elegant tasting, organic champagne. She found it was difficult to be in the wine industry and make your product organically, and this shocked her when she first started her business, opening her eyes to the problems the industry is facing.

Marketability with Provocative Products

Amanda knew that in order to shake the world with her product and cut through the market she would need something that was provocative. Amanda had to reach out to the CIVC (Comité Interprofessionnel du vin de Champagne) the old Champagne Governing body. She campaigned to them for the permission to use the word "skinny" alongside the word "champagne" because this has never been done. This was the provocative element she needed to take her brand to where she wanted it to go, and when they agreed she got the world asking the important questions. "How much sugar goes into your wine?" The term "skinny champagne" and a delicious and sustainable product made Amanda's efforts going viral.

But first, she needed the product. Amanda was passionate about making the perfect champagne and made that her first goal, reaching out to high quality champagne makers in order to make this a reality. The maker she contacted was well known...