Thought Leader - Geof Brown on righting retention in the accounting profession

Geof Brown is Illinois CPA Society President and CEO, role he took over in 2023 and has quickly moved to maintain the society’s position as a thought leader in the profession while stepping up as one himself. In fact, Geof was named as one of Accounting Today’s most influential people in the profession! In December 2023, the ICPA released the society’s latest Insight Special Feature, “Righting Retention,” which addresses the leading factors driving perpetually high turnover in the accounting profession based on the personal responses of both employees and employers. Summary Accounting profession turnover with Illinois CPA Society president. Geof Brown, Illinois CPA Society president and CEO, discusses the society's latest insights on writing retention in the accounting profession. Talent retention in the accounting profession. Retention is a growing concern in the profession, with high turnover rates and associated costs impacting businesses. Employee retention in accounting and finance industries. Valued feeling and career advancement opportunities drive retention in public accounting, while burnout and lack of recognition affect industry professionals. Retaining employees in the workplace. Geof suggests connecting people to the mission and culture of organizations to improve retention. The impact of a dedicated public educator and the importance of retention in the finance and accounting profession. Geof Brown praises his mother as a hero for her dedication to public education and her unwavering support.