<p>IRI's Lee Green and Mark discuss the challenges and opportunities that Purina has experienced as they work to bring digital into both their products and R&D. They cover a wide range of issues from creating products that will appeal to both pets and their owners to making those tough calls on resource allocation to invest in digital.</p>

IRI's Lee Green and Mark discuss the challenges and opportunities that Purina has experienced as they work to bring digital into both their products and R&D. They cover a wide range of issues from creating products that will appeal to both pets and their owners to making those tough calls on resource allocation to invest in digital.

<p>IRI's Lee Green and Mark discuss the challenges and opportunities that Purina has experienced as they work to bring digital into both their products and R&amp;D. They cover a wide range of issues from creating products that will appeal to both pets and their owners to making those tough calls on resource allocation to invest in digital.</p>

Thought Leader Interview: Digitalization and R&D in Petcare with Mark Donavon, Nestle Purina Petcare

Go inside the minds of today’s top innovation leaders. In each episode, IRI spotlights boundary-pushing thinkers shaping the future of innovation. From operational breakthroughs to strategic foresight, get the insights you need to lead with confidence and stay ahead of change.

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Thought Leader Interview: Digitalization and R&D in Petcare with Mark Donavon, Nestle Purina Petcare

Thought Leader Interview: Digitalization and R&D in Petcare with Mark Donavon, Nestle Purina Petcare