Thought leadership content marketing—Unlock the secrets of profitable niching and streamlined operations in the realm of thought leadership content marketing

Thought leadership content marketing is an effective strategy that Tim uses to reach his target audience. Learn what it is and listen to the insights of our guest speaker for today’s podcast episode.

Maintaining a tight focus on a specific niche, rather than limiting your opportunities as you might expect, actually has the opposite effect — often opening new doors to opportunity by allowing you to demonstrate your expertise within your chosen niche. 

Tim Sprinkle knows this lesson well — he is the founder and Chief Strategist of Layup Content, a thought leadership and content marketing agency that specifically focuses on the financial services and fintech industries. Tim has leveraged his expertise and experience into a powerful platform for creating thought leadership content marketing for his specific audience. The effect on his business has been profound. 

In this episode of Onward Nation, Tim shares how creating the right thought leadership content for the financial services and fintech niches has helped him reach his ideal clients and build out his business.

What you’ll learn in this episode is about thought leadership content marketing: 

• How Tim’s career started as a successful journalist before breaking into thought leadership content marketing
• How Tim defines low-quality content, and why good content feels specific, narrowly focused, and personal to the target audience
• Why Tim and the team at Layup Content decided to only focus on the financial services and fintech industries
• How niching down and keeping a tight focus has helped Tim build his business and reach his ideal clients
• Why Tim believes his focus on the financial services and fintech niches has made it easier to get referrals from existing clients based on his depth of expertise
• How Tim started in thought leadership content with a book, and how the book led to other projects and opportunities
• Why it is important for your content to stay on voice and reflect who you are and what you truly believe
• How Tim coaches his clients to understand what unique voice they have to share, and what key skills business owners need to master to become great thought leaders
• What critical lesson Tim learned from a past mentor that made a lasting impression that still resonates in Tim’s business today
• Why Tim believes creative work comes down to having a plan and knowing where you want to go, and then executing on your plan

Resources:

• Learn more about thought leadership content marketing, and you can find Tim here
• Book: http://wearelayup-6521606.hs-sites.com/screw-the-valley-blueprints
• Elevate your knowledge about thought leadership content marketing by reading this article from Layup Content
• LinkedIn: www.linkedin.com/in/timsprinkle/
• LinkedIn: www.linkedin.com/company/layupcontent/
• Facebook: https://www.facebook.com/layupcontent/
• Twitter: @timsprinkle

Additional Resources:

• Sell With Authority by Drew McLellan and Stephen Woessner: https://amzn.to/39y7x13
• Predictive ROI Free Resource Library: https://predictiveroi.com/resources/
• Stephen Woessner’s LinkedIn: www.linkedin.com/in/stephenwoessner/