Show Notes:Follow Naran McClung on LinkedIn here: https://www.linkedin.com/in/naranmcclung/

Follow Jono Staff on LinkedIn here: https://www.linkedin.com/in/jonathanstaff/

Check the episode out on Youtube here: https://youtu.be/hGQIVi84Tmk

And don't forget to subscribe and rate the show! We love hearing your thoughts and answering questions. For all enquiries, contact [email protected]

Episode Summary: In this episode of Things. Reasons., Naran McClung and Jono Staff sit down with James Henderson, Editorial Director at Moxie Insights — the media insider who's spent his career turning complex tech and business shifts into stories that leaders actually pay attention to. They get into:

• Thought leadership fatigue — why the term's lost meaning, and how authenticity became the real differentiator.
• B2B media myths — how the sausage is really made, why "copy-and-paste content" still dominates, and what it'll take for the industry to evolve.
• The authenticity gap — why most corporate content still sounds fake, and how leaders can tell better stories without a personal brand coach.

From "find your fusion" to fanzines and fake job titles, James pulls back the curtain on media, messaging, and the art of saying something worth hearing.