Salespeople have a tremendous opportunity to stay and out in front of customers and get a jump on their competition by developing their own thought leadership.

Bernadette McClelland, steps us through how we need to overcome our own mental barriers and put ourselves out there.

We also need to be looking at customer problems from a psychological angle, what is 'behind the problem', why is the customer voicing this problem? Bernadette shares methods for asking the challenging questions.