In this episode we are discussing Master Data Management (MDM).The most often cited reason for implementing MDM is to reduce bad data in the organization. Cleaning data is a difficult, repetitive and a cumbersome process. Your data also lives in different silos such as a CRM, Accounting, and HR. There could be hundreds of data sources. Who holds the truth? These projects often fail for a number of reasons. Complexity, politics, lack of domain expertise. So, Today we get a chance to speak with Cort Fritz, a Master data specialist with a number of years in this field. He is always fun to talk to. We get into what is master data, why it’s important, what is a good starting point, what to do with old systems, APIs, and if there ever needs to be an intelligence aspect to MDM.There is a huge IT spend on MDM projects yet so many fail. You’ll want to listen to this episode for expert insight into making these projects successful.