How Fitting: design a slow fashion business that fits

Thoughtful Style that Petite Women Want to Wear with Jenna Loyal of Pro Hac Vice

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In episode 79, hear how Jenna Loyal, the founder of Pro Hac Vice, has created a fashion-forward brand that petite women actually want to wear - all while working a full-time day job. With thoughtful fit, feminine details, and quality fabrics, Pro Hac Vice serves style in just the right proportions.

Jenna Loyal is the founder of Pro Hac Vice, a New York City based clothing brand for petite women, 5’4” and under. Pro Hac Vice makes well-fitting clothing with feminine silhouettes, unexpected details, and high-quality fabrics. Jenna's greatest passion for the brand is to make clothes that petite women will actually be excited to wear.

In this episode, you’ll learn:
  • What Jenna struggled with as a petite woman that made her start her own petite fashion brand
  • Why Jenna decided not to put together a whole business plan
  • Why Jenna started her branding and social media before having any products or even designs
  • How long the process took from design to finished product
  • How Jenna decided on the two initial pieces for the Pro Hac Vice collection
  • Why Jenna chose to work with a consulting agency to develop her designs instead of hiring freelancers
  • How Jenna balances a full-time legal career with running her brand
  • The skills from Jenna’s legal career background that help her in her entrepreneurial life
    • People and resources mentioned in this episode:
    • Pro Hac Vice website
    • Pro Hac Vice Instagram
    • CFDA resource directory

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      How Fitting: design a slow fashion business that fitsBy Alison Hoenes | women's apparel patternmaker
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