Advertisers can no longer create a commercial then sit back and enjoy; it's all about real time interaction.

THR223: Super Bowl Ads, Oreos, and Blackouts - Why your brand needs a social media war room.

The Hopkinson Report podcast has high energy conversations around the topics of new media, technology, and personal branding, that teach people how to live their ideal career and lifestyle. The host, Jim Hopkinson, also interviews entrepreneurs that are driving the growth of the digital age. The podcast has been called "audible caffeine" for its fun, entertaining, fast-paced approach. Other topics covered in this weekly audio podcast include lifestyle design, working remotely, personal branding, technology trends, social networking, case studies, and career advice. Video, photos, links, and other multimedia related to the podcast can be found on Jim's blog, www.TheHopkinsonReport.com.

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THR223: Super Bowl Ads, Oreos, and Blackouts - Why your brand needs a social media war room.

THR223: Super Bowl Ads, Oreos, and Blackouts - Why your brand needs a social media war room.