Branding Rafi

Thread By Thread


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In this episode, Hector sits down with Edgar Sarmiento, owner of AZ Thread, to talk about building a business from the ground up, staying consistent for over a decade, and what it really takes to grow in your city. From sneaker culture and vintage fashion to running marathons and giving back to the community, Edgar shares his journey, mindset, and the daily discipline behind his success.

This is a conversation about hustle, identity, and staying true to your roots while leveling up.

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Branding RafiBy Rafi Studios