Coffee makers are challenged with driving innovation to blend Tradition with Modernity. How can they be relevant  to today's generation? In order to update the company's portfolio, it requires calculated risk taking and trying out new products and services without the fear of failure. Digitilization and using omnichannels to drive brand awareness and growth have enabled many homegrown brews to make it worldwide. During the pandemic, various digital aggregators managed to keep businesses running by providing coffee at both supermarkets and homes.However, safeguarding the longevity of existing sales and preparing for the new trends is the curve jumper.