Just like shared mobility, furniture rental was unheard of in the Indian market until a few years ago. Perhaps an increasing discretionary lifestyle spending and changing design trends are pushing consumers towards renting. However, the category of rental subscription not only had to be created but often had to justify the need for furniture rental. The comfort, ease, and convenience of home furnishing, have led to furniture and white goods rental startups to make the most of the opportunity presented by the largely transient tech workforce in cities. While India’s Tier 2 and Tier 3 growth story has been inspiring for a number of sectors, it’s the metros that are driving India’s digital economy through vertical ecommerce, private labels, new-age FMCG goods, and sharing models.  

With Tulika Shukla-

https://www.linkedin.com/in/tulika-shukla-6042b038/