Last week, amidst more troubles at Twitter, Meta released its twitter-killer alternative. Threads, like other apps that have already hit the market, mirrors many of the key features and the app interface of Twitter. As we look through history, we see plenty of stories of competitors copying from each other to win market share. But we also see that copying is only half of the battle. In this post, we will look at how the timing of the Threads launch has helped to separate it from the pack and discuss why imitation can often be a superior strategy to innovation.