In this episode of the Not So Secret Agent Podcast, George Raptis, a 23-year real estate veteran from Fort Wayne, Indiana, returns to share how he runs a referral-based business without ever using the word "referral." He breaks down his approach to segmenting his database by price point, his daily call routine, and his personal rule: if he didn't ask for a referral during the conversation, it doesn't count as a call. The guys also dig into why tracking appointments and referrals received matters more than raw call volume, and how George keeps clients primed to send business even during active transactions. The episode wraps with a bigger conversation about authenticity — and why your personality, not your marketing budget, is your greatest differentiator.