Meet Matthew David Hopkins of 360 Design Events. Hear how his architecture degree impacted his approach to event design. Dive into some of his more memorable gatherings—including large-scale benefits and mayoral inaugurations. Hopkins explains his rules for cocktail receptions, and why it's important to throw out the rule book on occasion. Finally, he shares how his design choices have changed, how planning for social events differs from planning for corporate events, and key questions he asks every clien