01.14.2019 - By Chris Syme and Becca Syme
In this episode, Chris talks about three fundamentals you need to master to plot a successful marketing plan. The beginning of a series on selling more books with less marketing in 2019. Show Notes & Links: The three fundamentals you need to master to give your marketing plan the best chance of success. 1. Platform: why a good book is no longer enough. 2. You need a Marketing Manifesto. No, we're not going to take over the world, just set our own course for success with three important commitments. 3. Learn how to sell. -Most authors don't know the fundamentals of selling: how to reach readers in the various stages of the sales funnel, how to calculate important metrics like sell-through, or how to write copy that converts to sales. -You can learn how to sell effectively without being sleazy or pushy. Links: click 'em, they're live: Link to podcast 101: How to be a newsletter Ninja with Tammi Labrecque Link to Chris' updated book, The Author's Guide to Sell More Books With Less Marketing (e-book only)