When we toured the bustling Bow Cycle bike shop on Boxing Day, we received a grand tour to see the work Joel Sithorpe and the Bow Cycle team have done to enhance the customer experience and shop efficiency in Calgary, Alberta.
Joel joined the podcast to talk about the history of the business to becoming one of the largest bike shops in Canada. There is a lot of behind the scenic work as well as the learning the ownership group does each year with the the NBDA’s Profitability Project.
Check out Bow Cycle online at: https://www.bowcycle.com/
The Bicycle Media Podcast is caffeinated by the Roasti Coffee Company, a small batch coffee roaster and cafe located in Sherwood Park, Alberta. They are now offering free home delivery in the Edmonton area and free shipping Canada wide on orders over $40! Check out www.roasti.ca for more info or to order.
Our theme song is called ‘Old 54’ by Vancouver’s Chris Russell from his 2016 album, Excess in Moderation. Pick up a CD or digital copy at https://chthsuru.bandcamp.com/releases
…
NOW FOR THE SALES PITCH
Bicycle Media is a full-service marketing shop, focused solely on the cycling industry. We rise out of bed to provide website development, video production, graphic design, digital & search marketing services, and much more. We work with bike shops, bike brands, race events, advocacy groups and any other folks with spokes.
Contact us at
[email protected] to discuss how we can drive sales and community growth for you. Plus learn more about us, including our video reel, at liftvalet.com/bicycle.