Tommy Byrnes is a Longhorn-turned-Londoner-turned-New Yorker who co-founded a company called Jalapa Jar. Along with his two other co-founders, Steve and Joel, he's bringing two of my favorite foods - tacos and salsa - to the New York masses. But Tommy and the crew are doing things a little differently, effectively starting two different businesses at once: a packaged (but fresh) salsa product and a retail storefront that slangs Austin-style breakfast tacos in NYC. On this show, we talk about how opening a physical location differs from a consumer packaged good, how the team thinks about prioritization and what it's like to launch a company on the mean streets of New York. Full show notes and resources from the show available: wecouldmakethat.com/salsa Follow us on Instagram @wecldmakethat and on Twitter @AndreaRenee