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Three months of testing changed my offers
Three months ago I made a decision. Grow the comms side of the business. Build the systems. Test the assumptions. Iterate. I am now in month three. And the market has told me something I did not go in expecting to hear. In this episode I unpack what happened.
The flagship offer I built was sophisticated, well-priced, and solving a real problem. It was also leapfrogging about two-thirds of the people I most wanted to work with. They had a different problem first. Smaller, earlier, more personal. That earlier problem turned out to be coaching, which is the exact offer I had resisted putting forward for the better part of two years.
Also in this episode: why media training in 2026 is now LinkedIn-shaped, what showing up "properly" on LinkedIn actually means for risk and reputation, and the diagnostic I use with clients that I finally had to run on myself. A few coaching slots are open for the summer. If you want one, find me on LinkedIn or email [email protected].
Your Next Steps:
The flagship offer I built was sophisticated, well-priced, and solving a real problem. It was also leapfrogging about two-thirds of the people I most wanted to work with. They had a different problem first. Smaller, earlier, more personal. That earlier problem turned out to be coaching, which is the exact offer I had resisted putting forward for the better part of two years.
Also in this episode: why media training in 2026 is now LinkedIn-shaped, what showing up "properly" on LinkedIn actually means for risk and reputation, and the diagnostic I use with clients that I finally had to run on myself. A few coaching slots are open for the summer. If you want one, find me on LinkedIn or email [email protected].
Your Next Steps:
- Head to www.erintrafford.com for all the latest resources and to sign up for The Narrative Advantage Newsletter
- Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
- Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA
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By Erin TraffordThree months ago I made a decision. Grow the comms side of the business. Build the systems. Test the assumptions. Iterate. I am now in month three. And the market has told me something I did not go in expecting to hear. In this episode I unpack what happened.
The flagship offer I built was sophisticated, well-priced, and solving a real problem. It was also leapfrogging about two-thirds of the people I most wanted to work with. They had a different problem first. Smaller, earlier, more personal. That earlier problem turned out to be coaching, which is the exact offer I had resisted putting forward for the better part of two years.
Also in this episode: why media training in 2026 is now LinkedIn-shaped, what showing up "properly" on LinkedIn actually means for risk and reputation, and the diagnostic I use with clients that I finally had to run on myself. A few coaching slots are open for the summer. If you want one, find me on LinkedIn or email [email protected].
Your Next Steps:
The flagship offer I built was sophisticated, well-priced, and solving a real problem. It was also leapfrogging about two-thirds of the people I most wanted to work with. They had a different problem first. Smaller, earlier, more personal. That earlier problem turned out to be coaching, which is the exact offer I had resisted putting forward for the better part of two years.
Also in this episode: why media training in 2026 is now LinkedIn-shaped, what showing up "properly" on LinkedIn actually means for risk and reputation, and the diagnostic I use with clients that I finally had to run on myself. A few coaching slots are open for the summer. If you want one, find me on LinkedIn or email [email protected].
Your Next Steps:
- Head to www.erintrafford.com for all the latest resources and to sign up for The Narrative Advantage Newsletter
- Connect on LinkedIn: https://www.linkedin.com/in/erintrafford/
- Find Erin on YouTube: https://www.youtube.com/channel/UCfZBA8F_znMYzT4pjtWCbhA