Hey everybody. Christopher Small from Building a Law Firm, here again to talk to you about how to use Facebook and create content to get new clients for your law firm.

Today we're going to talk about some stuff, but before I get there, I wanted to let you know that if you want to get into this further, if you really want to deep dive, to sort of see the behind-the-scenes of what I've been doing with my own firm to do this stuff to get clients and to sort of get a step-by-step framework.

I am hosting a live workshop in Kansas City on April 5th. If you think you might be interested, you can click the link right below and I don't even have a page to sign up or to apply or anything to come. It's just for interest only. The people that give me their information so that I can reach out to them are going to get a screen video. If you're interested go to buildingalawfirm.com/queue2workshop or just click the link below. That's not why we're here.

We are here to talk about the three key elements of good content.

One of them you have already seen, that is the offer. Okay. When you are putting your content out, you want to make sure that you are putting offers out there, which means letting people know how they can work with you, letting people know what the next step is and you're going to want to do that at a couple of different times. The research shows, the data shows that a lot of people, particularly when they're watching the replay, they only watch the first three to 10 seconds of your video, so for that reason, you always want to make sure that you're trying to work in a call-to-action or an offer right up front.

The easiest way to do that is like I just did. Where you sort of say, hey, we're about to talk about this stuff, if you want to go deeper, then go here.

For my law firm, what I would say is something like, you know we're about to talk about revocable living trusts, if this is something that you're considering with your family, don't be afraid to schedule a free strategy session with me by going to blankity-blank, blank, blank. Then they go, hopefully. Right. That's actually not step one, but that's sort of element number one, kind of, in sort of the framework of the way that these videos work, because they do have a specific framework, there is a specific way to go through these to sort of get the maximum effect and if you watch these videos and are paying attention, you'll see that they often have, sort of the same stages that they go through right.

By the way, if you want to get this full framework, if you want to get the full inside scoop step-by-step, buildingalawfirm.com/q2workshop. Okay. Go over, just click the link, come say hello. That's sort of like the third element is the offer.

The first element is that you want to be giving something that's helpful, you want to be giving some good content. You want to be giving something that people can take away from the video and use, even if they don't go and take that next step with you, even if they don't go and do that next thing with you. When I'm creating my law firm videos, I always want to make sure that people are leaving there with some questions answered. Always trying to tackle a frequently asked question, something that pops up with my own clients and I just want to make sure that when I'm done, these people can walk away going okay, now I have one of my questions answered I can sort of move on to the next thing or we can pick this person or we can do this thing.

Tonight I filmed an episode on trust distribution considerations. All right. To give you an idea of the things that I talk about. You want to have good content. It needs to be helpful right. Why we're doing this is to help people, don't be afraid to give away your best stuff. Don't be afraid to give away some good information okay.