In business, failure is always an option.

This is especially true for coaches, consultants and small businesses that require a steady flow of leads to stay healthy. So it serves these service-based businesses well to know the ins and outs of lead management both for better and for worse.

While there are endless tips and tricks out there (which can sometimes feel overwhelming), it can be even more helpful to know some of the things to avoid when it comes to generating leads.

The key takeaways in this podcast:

• Knowing your audience is key to building a strong reference. 
• By understanding every stage of the sales funnel and planning through the process, you can achieve a lot more. 
• Don’t try to achieve everything all at once. Strategy and analytics are your best friend when it comes to lead generation. 

Here are the top five reasons your lead generation campaigns may be failing.