How can companies encourage consumers to adopt smartphone apps? A new Journal of Marketing study explores how minor design changes can make users more likely to enable important app features and complete app onboarding.

Read an in-depth recap of this research here: https://www.ama.org/2023/01/24/nudge-nudge-wink-wink-how-choice-architecture-facilitates-consumer-uptake-of-mobile-apps/

Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429221141066

Reference:

Crystal Reeck, Nathaniel A. Posner, Kellen Mrkva, and Eric J. Johnson, “Nudging App Adoption: Choice Architecture Facilitates Consumer Uptake of Mobile Apps,” Journal of Marketing. doi:10.1177/00222429221141066

Narrator: Saira Salyani

Acknowledgments: Aman Soni

Topics: mobile apps, decision making, choice architecture, smartphones, design, consumer behavior

The JM Buzz is a production of the Journal of Marketing and is produced by University FM.