“Can you give FOMO to alcohol drinkers? That’s the dream.”

This episode is a deep, funny, and often unexpected dive into the world of Three Spirit - the brand making functional drinks that are unapologetically not replacements for alcohol, but rituals in their own right.

We talk about starting a brand as partners (and parents), taking on the early non-alc stigma, why sexy and weird still wins, and what it really means to build a new category

From London bars to TikTok virality, this is a story of obsession, intuition, and building a product that feels like something.

In this episode:

• How coconut water and BarChick led to a plant-potion startup
• When non-alc meant “not drinking” and why they flipped the script
• What early resistance looked like (and how they designed through it)
• Why “functional” only works when it’s felt
• The realities of being married co-founders (boundaries, blurred)
• Launching in the US
• What they’ve learned about building, parenting, and staying weird