How to organize your website if you’re targeting two or more groups of people. When removing content can actually boost your SEO ranks. How to quickly assess what your prospects expect from your website. How to find if your visitors are clicking on the right things. Why you should never trust your analytics data blindly. (You’re losing sales if you do!) A quick fix to make your ideal customer say “This site is for me!” Your website has only one job. Do you know what it is?