“One who is famous as a Krishna conscious man enjoys eternal fame. In the material world, everyone is striving for three things: he wants his name to be perpetuated, he wants his fame to be broadcast all over the world, and he wants some profit from his material activities. But no one knows that all this material name, fame and profit belong to the temporary material body and that as soon as the body is finished, all name, fame and profit are finished also.” (The Teachings of Lord Chaitanya, Ch 32)