Being in business is a matter of service. And the only way to be of service is to ask somebody what they want. Coaches and Consultants must narrow down what they have to offer to a *minimum via audience, one that you can identify with you and would be attracted to what you offer. If you are marketing to everyone, you're just setting yourself up for frustration and failure.

Here's Three Things to Get Totally Clear On:

1. What exactly do I want from my business?
2. What is the absolute minimum necessary I need to do to achieve that?
3. What is the fastest and easiest path to get that done?

In this episode we cover:

❋ Exactly how to 'specify and narrow' your target market.

❋ How to state 'what you do' in it's the simplest form. We share details on how to find one magic thing that 'clicks' so you can avoid confusing the people you want to serve.

❋ The most vital component for your coaching business success.  

This episode will help you to define your target market and specifically how to attract your ideal prospects. You can make an impact by helping your ideal prospects recognize that you know precisely where they are, what they are struggling to achieve, and that you can help them.

If you're uncertain about your *minimum viable audience, this episode is for you!

*by Scott Godin

*Recorded 4/15/20

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Join our free 5-day M.A.P. Workshop (Monetize, Accelerate, Prosper) and discover how to create meaningful progress and profits in your coaching business. Whether just starting or ready to scale, this workshop offers the momentum and clarity needed to succeed. Register here: https://upscaleyourbusiness.com/5-day-map