<p>Every time a buyer makes a decision, they are taking a risk. Astute salespeople know how to use the psychology of risk to increase their own chances of making a sale.</p>

Every time a buyer makes a decision, they are taking a risk. Astute salespeople know how to use the psychology of risk to increase their own chances of making a sale.

Three Ways to Deal with Uncertainty and Risk in Buying Decisions

Practical Eloquence, with Jack Malcolm, is dedicated to helping you "express your full potential" by mastering the art, science and skills of persuasive communication. Practical Eloquence is filled with practical strategies and tips for informing, influencing and inspiring others.

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Three Ways to Deal with Uncertainty and Risk in Buying Decisions

Three Ways to Deal with Uncertainty and Risk in Buying Decisions